When supporting our customers, we value a holistic approach, which also includes support in marketing their international TV packages.
What kind of services do we offer here? Provision of TV channel content, statistics on the ethnic market, know-how on the various target groups in Germany, Austria and Switzerland and the implementation of marketing cooperations.
From now on, we would like to report on this topic in more detail at #MediapoolMarketing and give you an insight into the opportunities available to you.
Let’s start with Deutsche Telekom. Today we would like to take the opportunity to thank Deutsche Telekom for having cooperated with us for many years in terms of specifically addressing their international MagentaTV customers in new and existing customer communication. Recently, in September and October 2023, we picked up the start of the Polish autumn highlights season together with the Polish TV channels ITVN and TVP Polonia and addressed Polish customers via the user interface of MagentaTV (Stage). Further Marketing activities for their international target groups are currently being planned.
Of course, there are also other network operators in Germany, Austria and Switzerland for whom addressing the population with a migrant background is important. We will present a regional example to you in one of our next posts.
If you are also interested in working with us to address international target groups or have questions about how you can best reach your foreign-language end customers, then please feel free to contact us or write to us at info@mediapool-content.de.
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