This month we would like to start by looking at the various international target groups in Germany. The basis of our fact sheet is the statistics on the population with a migration background for 2023 from the Federal Statistical Office.
Today we will have a look at the Turkish population in Germany. With around 2.9 million people, this is the second largest target group with a migration background in Germany.
Using our summary, you can not only see in which federal state the target group primarily resides, but also demographic data such as age, level of education, distribution between single and multi-person households, net household income, way of life and field of work.
In addition, we show the importance of the German language at home and list what motivated people to immigrate to Germany in 2023.
Please feel free to take a look. 🔍
Tip:
If you are interested in marketing your TV offerings to the Turkish target group, please contact us. We will be happy to support you.